About

There is a lot to marketing these days.  The process of marketing is vast and diverse and many companies spend thousands and millions of dollars a year simply on getting the word of their products or services out and letting those be seen in a certain light by the customers or potential customers.  Now some companies go really in depth and spend vast amounts of money on their candy boxes.  The Candy Box itself is a very important part of marketing and actually selling.  The look and feel of the candy is just as important as the message and the ability to market correctly is very important.

What are some of the important aspects that come into play when you are talking about marketing though?  The first major one is the look of the candy itself.  This can be the mold of the candy and also the box that it rides in.  So if you are going to be jumping into the market, then you need to understand your competition and that is probably the first thing you must do.

This is called benchmarking and it is the process of deep diving into what other competitors are doing in the market. First you need to understand what the message is that the competition is striving to achieve. Then you need to understand what their target market is.  You may want to target a different niche or possibly go after the same one with a different message.  So understanding where they are can mean the difference between success and failure. It is also important to know how much money these companies are spending on their advertising budgets. This will let you know what you could be up against when it comes to getting the word of your new company out there or competing with the competition on the same topic and in the same place.

I would suggest not directly competing with a large corporation that is well known and possibly loved unless there is something new that the client base does not know.  This means if you plan on going up against a hershey bar then you need to have a good reason for someone to try your product even though it may be very similar to the competition that everyone already knows and loves. It is important to not fight an unwinnable battle unless you have a specific niche or special addition to your product.